real strength & confidence starts here
GET STRONGER. GET LEANER. BUILD A BODY YOU'RE PROUD OF
Personalised online coaching for busy men and women who want real results without living in the gym.
GET STRONGER. GET LEANER. BUILD A BODY YOU'RE PROUD OF
Your Coach
My name is Shaun Ford and the only 2 things I always knew I wanted to be was a father and a coach. I am 40 years old as I'm writing this on the 26th of November 2025. I have been a qualified personal trainer since 2005. Being fit, strong, healthy and good at sport has pretty much been my soul purpose in life since I was 5 years old. I am an ex professional motocross racer and I have had the privilege of working with some of the best trainers and athletes in the world. I have helped hundreds of people better their lives through health and fitness and it would be my honour to help you on your health and fitness journey.
am i a good fit for you?
If your goal is to increase strength, build muscle, improve mobility and cardio.
To not just look fit for the beach but actually be fit and strong for the real world.
then this is for you. It does not matter what your current fitness level is, we will find out what your starting point is and build a program to progress from there.
How it works
1: Initial 1:1 assessment covering:
Goals, Lifestyle, exercise history, current Fitness level, Injuries, Equipment, Schedule, Nutrition, Likes/Dislikes.
2: Receive your personalised training program
3: Ongoing coaching
Messaging, calls, technique coaching, programme adjustments, monthly assessments.
4: Monthly review
End of block:
What worked? What didn't? Progress? Changes? Adjustments?
your training platform
Once you sign up for coaching, you'll get access to the Trainerize app — your personal training hub available on your phone or tablet.
Inside the app you'll find all your workouts programmed and ready to go, with exercise videos, sets, reps, and rest times clearly laid out so you always know exactly what to do. You log each session as you go, tracking your progress over time.
We stay connected through in-app messaging, check-ins, and progress photo uploads — so even though we're not in the same room, I can monitor how you're doing, give feedback, and adjust your programme as you improve.
1:1 UNRIVALLED ONLINE COACHING
£109/month. coaching and nutrition
UNRIVALLED ONLINE PROGRAMING
£55/month. training only
For people who want a coach, not just a programme.
Your coaching includes:
Personalised training programme
1 30min live online technique session per week
Programme adjustments based on progress
Exercise demonstrations
Calorie/macro targets
Meal plan
Shopping list
Alternative meal options
Progress tracking
weekly check-ins
Online support Monday to Saturday 6am - 5pm (gmt +1)
Direct messaging with Shaun
Accountability
Trainerize app
LIMITED COACHING SPOTS AVAILABLE
For someone who is already confident in the gym and doesn't need a coach — they need the right programme.
Your programing includes:
Personalised training programme
Programme adjusted monthly based on progress
Exercise demonstrations
Progress tracking
Bi weekly check-ins
Online support Monday to Saturday 6am - 5pm (gmt +1)
Trainerize app
CHECK OUT WHAT MY CLIENTS HAVE TO SAY
BADR BARRADA. UK
eMMA BRAWLEY. UK
"I have been training with Shaun for over a year now. My goal was to be stronger and maintain a healthy weight. With my sessions and using his app in the gym I have become stronger and healthier . He has given me confidence to lift heavier weights and gives me excellent guidance on my form so I do it safely."
SILVIU NOGESCUE. UK
"I have been training with Shaun for nearly a year now, and I couldn’t recommend him highly enough. His knowledge, professionalism, and consistent encouragement have made a significant difference to my strength, fitness, and overall confidence.
Over the past year, I’ve seen real progress, not only physically, but also in my mindset towards training and long-term health. Working with Shaun has been one of the best investments I’ve made in myself.
SHELLEY VAN SCHOOR. SA
"We have had the pleasure of working with Shaun as mine and my son's personal trainer. I cannot recommend him highly enough. Whether it is in person or online, the programs, workouts and guidance are amazing."
"I've been training with Shaun for well over a year and the results speak for themselves. From day one he took the time to understand my goals and make sure we were always working towards them. His dedication and attention to detail are second to none — he pushes me to levels I didn't think I could reach while keeping it safe and enjoyable. I've built muscle, gained confidence, and seen real changes in my body and energy levels.
